Brand Loyalty: Free People


Photograph By: Laurel Creative

Today on BBB I'm talking brand loyalty. As consumers, we have our options cut out for us and we all shop differently. Some of us are motivated by price while others, quality. Some people love to stay in bed and online shop while some of us can't miss those in-store exclusives. How do you shop? Are you in-and-out or do you take the time to weigh your options? Do you pay attention to brands and labels or do you just say "I like it. I'm getting it"? When I shop, I typically look for style, quality, comfort, and customer service. I also love being brand loyal. I am on a first name basis with some of the associates at the my favorite stores. Free People is my favorite brand of all time. Sometimes I feel like their clothing was created just for me! Every piece I own is unique, comfortable, and fits me like a glove. What you wear should speak to who you are as a person. Wearing Free People makes me feel like me! This look is FP head to toe and it is not uncommon for me to sport such a look. Shop everything I'm wearing above!

Read below for more brands that I love being loyal to:


My one-stop shop for all things jewelry and accessory. Francesca's Boutique has a wide selection of trendy, affordable jewelry for every occasion (and Iā€™m not just saying that because I work there). Whenever I'm in need of a jewelry revamp, I love taking advantage of Francesca's BOGO sales (or now my employee discount). Shop some of my Francesca's jewelry picks below: 

Steve Madden 

Steve Madden hits all the right notes when it comes to stylish footwear and most (not all) pairs I own are comfortable. Steve Madden has also become the master of creating dupes of expensive designers. I'm sure these designers, themselves, are not too flattered by his imitations but the girl who can't afford those big names (me) is all about it. Shop some of my SM picks below: 


I love doing right by my skin by using natural products. Lush cosmetics are handmade and ecofriendly. The Lush brand does everything they can to practice sustainability from fighting animal testing, to using recycled materials. They also run a charity that supports small businesses that value the same environmental principles. I'm amazed at how Lush is able to reach such high ethical standards while keeping their prices fair & attainable. My current Lush obsession is the Magnaminty Face and Body Mask. The self preserving mask is great for hydrating dry winter skin. 


All my lipsticks and liners are from Mac, all of them. I'm that person who finds a lip shade that she loves at the drug store and then goes on a hunt for the more expensive, Mac version of it (I know, I'm absurd). Mac lipsticks are long lasting, smudge free, and make your lips the star of the show that is you face! Shop some of my favorite Mac shades below: